Eating Healthy for Life

A mailing list is the lifeline of your online business. If you had a selected list of visitors to contact every time you have the latest product or service, you will be able to keep a lot of effort by marketing it to your current list of specific visitors.

You can actually develop a targeted list of clients that are interested in your services by offering a relevant download on your site. You can take Apple as an example. Once you download the free apple itunes and Quicktime application from their site, they will require that you fill in an optional name and email form so they can send you deals and offers on songs available to buy.

In reality, you do not need to provide such a "heavyweight" download like a full-feature software like apple itunes. You can attract potential customers equally well with some quality free programs such as a simple report, a free wallpaper, or others. The important thing is that your download provides enough value for the prospect to be willing to offer his/her own email address to obtain it.

But yet, slapping together a simple download and placing a link on your website won't be adequate to attract qualified customers. You will have to do some research in order for your lead-generating mechanism to give results for you.

First of all, you need to put your download form prominently on your website. If possible, commit a page to it and connect to that page from every other page of your website. By doing this, there is no way any visitors cannot discover the download page, and when they do, you will get some of them transformed into your prospects!

Moreover, you need to put a little effort into advertising your download. Explain and elaborate on the values of the download, and also why your visitors should download it. Perhaps you believe why would anyone have to pass on a free sample, but most of your visitors would be too lazy to take the energy to download it simply because most of their downloads just sit on the hard disk collecting virtual dust. It is really important to show your visitors why they should download your free gift.

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