Pre-Paid Legal Leads - Three Ways To Go, What Is Most Productive?
Prepaid Legal leads can make the difference between success and failure in your small business. But, not all leads are created equal.
Whether you choose to buy leads or get your own, there are three main "types" or categories that you'll find useful in growing your Prepaid Legal business:
1. Prospective customers. These prospects are interested in one of your products or services. If happy, they may be delicately introduced to your opportunity with consistent success. But, they didn't begin with an interest in making a profit, and they're going to need a lot of instruction.
2. Opportunity seekers. These leads are looking for an opportunity to make money. They may or may not be really serious, that's for you to ascertain. Also, they may or may not have specific interest in MLM or PPL. Your duty will be to find the sincere ones, address their objections and guide them into your business.
3. Active network marketers. These prospects are already in an business, and looking for leadership in how to be successful. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of MLM, and 2) they've proven it with their cash by joining a program.
The best prepaid legal leads are those in the last group: current multi-level marketers.
Why?
Well, as mentioned above, you are sure they have an interest in making hard cash with network marketing. You won't hear them say, "Is this one of those pyramid schemes?" and other such ludicrous questions. They're past that; they know better.
They also understand the industry better than someone who's never been in network marketing. So, once they join your organization and get trained, they'll generate results much more quickly (and with less training) than a normal person.
Lastly, they probably know other active MLMers: their upline, downline, and even cross-line reps they befriended at their company conference. These are the kind of people you want as a Prepaid Legal Associate in your team.
They're in a business, though, and not always looking to initiate something else. It's your job to softly, and with utmost care, pique their interest without setting off any landmines.
The best way to do this is to lead with an offer that helps them in their existing organization... something unrelated to your program. Something generic, like marketing tools or coaching.
Earn their trust, and demonstrate your worth to them by showing them how to move forward with their existing opportunity. Show them that, unlike their existing upline, you are showing them things that work. But make it understood that the only people who get your true focus are the people contributing to your own success.
At that point, enrolling in your team will be the next reasonable move.
In conclusion, you can go after potential customers, you can target opportunity seekers, or you can pursue active network marketers. Of the three, active MLMers have the utmost potential to explode your organization with the least effort. Focus your effort there, and your income will be transformed.