Power Of The Internet As A Method Of Communication And A Source Of Information
A great deal of professional marketing nowadays depends on closely understanding consumer behavior. As a marketer, you may always be curious to understand what fascinates or motivates your customers into buying either your goods or those of your competitor. According to the buying and usage cycle of your product, there could be several factors that will determine the sales conversion ratio for your product.
Toward Right Learning
A successful sale happens when your customer understands his need and is assured that your product can satisfy that need in a trusted way. Both these things happen through a procedure, which is called learning. Hence as a marketer, your job begins by ensuring that the customer perceives his need and, more importantly, finds the answer in your product
Right Learning and Right Conversations
At this very moment, you may be going through this write-up on your laptop or desktop. Consider the day when you had made the decision to buy your first computer. You must have considered many factors before finalizing which computer to get. One of the important decision points for a consumer is his circle of reference. It is normal for you, as a consumer, to talk to your informed friends about the best brand. Positive references from friends and acquaintances help one decide.
How has Facebook changed all of this?
Study has found that shoppers do a lot of product research on the Internet and most of the time choose to purchase the product either online or offline. The power of the Internet as a research and information source has been realized largely by consumers all over the world.
The principles of consumer behavior, learning, reference groups, and buying decisions have remained exactly the same. But what has changed significantly is the pace with which everything happens. Technology has reduced the challenges in global communication. Social networking sites, and more significantly the rising popularity of Facebook, carries a strong testimony to the growing power of the Internet as a mode of communication and a source of information.
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