Eating Healthy for Life

Do you know the saying it's not enough to be a (insert your profession / trade here) you also have to be a great marketer of (insert your profession /trade here). Now for a lot of people the very idea of marketing themselves is uncomfortable, distasteful even, but it doesn't need to be that way. You can overcome the fear of self promotion, it's just like anything else, with the right tools, strategies, assistance and most importantly a shift in your mind set you can discover the fun in self promotion to where it becomes effortless self promotion.

I recommend the first thing you need to do is to stop thinking of self-promotion as a project and start incorporating it into your daily business duties as a key business generation task.

For example a "keep-in-touch strategy." That is made easy by using an autoresponder service.

There are many autoresponder services available, do your research and decide the one that best meets your needs.

Make a habit of regularly sending your clients and prospects emails, personal notes and helpful articles.

It means: giving before you get building and nurturing relationships and honoring your commitments.

Ultimately effortless self-promotion is about establishing:
- trust
- credibility
- respect, and
- creating a credibility in the marketplace.

Three things you can start doing yourself today are:

(By the way if these ideas don't resonate with you, take a deep breath and just do it, you simply must overcome the fear of self promotion and do it, as just a necessary part of of growth - in business, at work, home, school)

1. Set small daily self-promotion goals.
- dropping someone a quick note,
- joining a networking group,
- providing some honorary service,
- writing an article,
- promoting a blog,
- or showing up at an networking event.

IT MAY TAKE SOME TIME TO SEE THE END RESULT IN NEW CLIENTS, but it gets you taking action.

Reality check - clients will come to you when the time is right for them, not you, and you have to be ready to serve them when that time comes.

You won't build your business / your career / you life without taking action.

2. You need a website, but not just any website, a direct response based website that grabs your target prospects attention and compels them to give you their contact details.

3. Use your initiative - follow up, follow up, follow up.
- Keep in touch with tact.
- Thank them for selecting you and your service.

Even if they only buy from you once a year make an effort to stay in contact.

Keep your potential customers up-to-date of your activities, your newsletter, specials etc.

Sometimes it's hard to stay in touch. People change jobs, move around have different needs, budgets and so forth.

The onus is your responsibility.

When you get down to it marketing your service is about marketing YOU.

You need to sell your potential clients on you:

Your uniqueness, your brand, your value - what you have to make their lives better.

You will find it challenging, even impossible to achieve vast recognition or sustained success without the commitment and capacity to be an active self-promoter.

If you come at it with the right attitude you will discover the fun in self promotion

So go on, make it fun, enjoy it and promote yourself now!